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Disadvantage Of Advertising

The print media is considered to be one of the most flourishing industries today. This medium is also particularly very popular to reach the target audience for advertisers. The different



Disadvantage Of Advertising


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  1. #1

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    افتراضي Disadvantage Of Advertising

     

    The print media is considered to be one of the most flourishing industries today. This medium is also particularly very popular to reach the target audience for advertisers. The different types of print media give a plethora of options for people to reach a varied bracket of users. So, be it newspapers or magazines, every medium has its particular advantages, a thing which should be considered to be of utmost importance by all advertisers and clients. However, print media also has its own disadvantages. Here, we shall take a quick look at the advantages and disadvantages of print media.
    Advantages of Print Media:
    Different types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet.
    If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a new shopping complex.
    You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising.
    Certain forms of print media have a very loyal fans following in terms of readers. This would guarantee you added readership.
    Magazines and newspapers are always in the eye amongst public. Magazines are read for a period of a month, which brings more attention to an advertisement.
    You can even advertise through brochures or leaflets depending upon your target audience. If the information is in detail, a brochure can prove to be an apt option. A leaflet in that case, would be useful for a brief message.
    Disadvantages of Print Media:
    The cost incurred can sometimes be expensive considering the medium you choose.



    The life of any particular print medium is limited. Newspapers for example, are amongst the public eye only for a day.
    This medium may not always give you a wide reach. Internet, on the other hand, can target a global audience.


    Disadvantage Of Advertising


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  3. #2

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    افتراضي رد: Disadvantage Of Advertising

    These are the disadvantages of advertising: Increases the cost: It increases the cost of goods. The cost of the advertisement is included in the price and is ultimately borne by the customers. Misleads the public: It misleads the public by giving false statements about the product. (It may be true in some cases but majority of advertisers know the value of honest statements.) Creates a dissatisfaction: It creates tastes and desires for some people whose income may not allow them to buy. Such people feel dissatisfied. Creates a monopoly: It increases monopolistic trend. Due to advertisement some manufacturers create monopoly in industry and thus reduce healthy competition. It becomes difficult for new firms to enter the field. Creates the confusion: It creates the possibility of wrong purchases. Being impressed by the advertisement, in some cases, a person is not able to purchase the commodity, which he actually wants to purchase. Encourages luxury: This encourages luxury. Mostly the commodities related to comforts and luxuries are advertised, for example, cigarettes, cosmetic goods and etc. due to advertisement of cigarettes several persons start smoking cigarettes, which becomes habit. Reduces cleanliness: It reduces cleanliness. Large number of posters and writings on the walls are used for advertisement. This makes the roads and the walls of the houses look dirty. Thus, it reduces the natural beauty. Causes wastage: It is a cause of wastage of natural resources. As a results of advertisement, style and fashion change quickly. It makes the goods out of fashion.

  4. #3

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    افتراضي رد: Disadvantage Of Advertising

    1. Economic Objections
    a) Advertising is not productive. It is true that it does not produce
    any tangible goods. It is said to involve wasteful expenditure.
    b) It forces people to desire and buy goods, which, in fact, are not
    within their means.
    c) It increases the cost of goods. Advertising charges are included
    in the price, which the consumer has to pay.
    d) Advertising results in monopoly. The consumer becomes a slave
    to a particular brand.
    2. Social Objections
    a) Most of the advertisements contain tall claims and the consumers
    do not enjoy the benefits advertisement in full. They are short lived
    only.
    by) The press is influenced by the advertisers because they provide
    major revenue for the existence of newspapers.
    3. Ethical Objections
    a) Advertising appeals make people to use such articles, which
    may affect their health. For example alcoholic drinks and
    cigarettes.
    b) People with less purchasing power cannot afford to buy articles
    even though advertisements create a strong need in them.

 

 

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